Some Tips in Designing a Law Logo
Law logos that most firms use are already over used. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. If you want to stand out from among your competitors, you need to be creative with your logo. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.
It is actually great to have a classic design. If you put a gavel, the scales of justice or a pillar in your logo, people will know immediately that you are a lawyer or that you have a law firm. These symbols communicate to people that your business is the law. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. Be creative and add something to your logo. You can make a gavel and pillars from different items like newspapers, lighthouses, and even animals. If you have an old icon, give it something new; be creative.
There are many great logos that are created from a single thing. Examples of this are first letter of one of the partner’s names. If there is a common letter in the partners’ names, then it could be a good one. Your brand can stick out if you use a letter, a rare letter at that, to be the focal point of your logo. If you are Zanes Law, then you can use the letter Z to be part of your logo.
It is through your logo that people will know what your specialty is. Putting a man and a woman in your logo will let people know that you deal with something to do with a marriage relationship and thus make them think of you as a divorce lawyer. Personal injury lawyers can use the picture of a person in crutches to tell people what type of lawyers they are. Marijuana leaves used to portray the scales of justice can give people an idea of what that type of law is. This is ideal for a niche market. Customers can connect with these logos. These will let your clients know what you do and how you can help them.
Your law firm’s name can be used in your logo. Your name can have the power to attract clients to your firm. Using your name is a great way to build your brand or reputation. If the logo design is not well executed then it will not achieve its purpose. Pairing your name with an icon or a monogram will surely put a professional stamp to it. When people sees your logo, they should be made confident to trust in the integrity of your business.