Does Technology Have the Ability to Fix the Rift and Rivalry?
It is not surprisingly that there are always challenges of communication between the marketing and sales departments in business, in fact a study shows that most of the marketers aren’t happy with the degree of communication between teams like other sales team too.
Is there anything that can be done? Truly this is not something to just like its chances on hope since your business can seriously suffer. Generally, there’s a solution for this and the solution is a technologically based one – Celigo – the smart cloud integration platform as a service is an app for everything.
Essential communication and collaboration.
In fact, almost all issues that affect the marketing and sales people is lack of team work and efficient communication between the teams. In such cases neither of the team speaks together which can affect your business and hence you should look for viable solutions like Celigo – the smart cloud integration platform as a service is an app for everything, which operates like slack giving people a chance to interact over a structured channel.
Nonetheless, communication and team work is pretty much important as both departments depend on each other for profitability. Marketers might have all the content needed but require to collaborate with the sales people to close many deals. If the teams can collaborate in creating content then it is much easier for the sales team to close more deals.
Agree on an SLA.
It is crucial that both teams know their position. Thus, the service level agreement is the place you need to start – the document needs to be defined, monitored and measured. Gather your team together and come up with everything from the buyer personas to the lead definition and end gpals – feel free to use Celigo.
Nevertheless, you have to evaluate your SLA agreement over time. You can do this by using data and alanytics to set certain metric including revenue goals, the number of leads for marketing and customer conversion rate.
Looking at the buyer journey.
Once you’re done working on the SLA, you should get some spare time to define the buyer journey which is the journey taken from the time the product is purchased to the time it arrives at the customer’s house – this can done through the Celigo platform.
This is the most crucial aspect of sales, since most companies fail by giving the sales team the wrong information of a product or a repeat of what they have been hearing over and again from other sales team.
This is why you require to use Celigo – the smart cloud integration platform as a service is an app for everything, which integrates your sales and marketing teams.